Silk Road Map – Digital Cocoon. Shangai
Shangai – WTC Expo exhibition 2010
2nd Price Winner – Competition
Marco De Gregorio
_The Silk Road has since the antiquity been a historical passage across the Eurasian continent and it has enhanced trade and relationships between China, Asia and Europe.
This route consists of made by multiple journeys over mountains, plains, deserts, rivers and seas connecting commercial points between the Chinese empire and the Western countries.
Graphically it is possible to notice that the Silk Road network has many of the same structural characteristics as the complex configuration of the silk cocoon.
The project’s ideogram interprets and articulates these intricate set of travel connections and the silken pad.
An object that expresses flexibility and that creates options for encounters is proposed.
The loop structure of the object is a transposition of both the road net and the cocoon which symbolizes the space, the transformation, and the preciosity of the silk.
As the caravans made their paths, the design object will traces the same route-net.
_The object is conceived as an iconic pavilion that redraws analogically the meanings of the Silk Road and the silk spun cocoon, celebrating the thoughts of the travel and the meeting.
The pavilion can be used as an outdoor living room providing spontaneous and scheduled activities, public events; it allows various access points, perspectives and experiences, from the exterior to the interior, multiplying and playing the individual visitor’s position in the space.
The travelling pavilion is conceived to be taken apart and can be transported easily.
The morphological design can be made possible through new digital techniques and be realized with new advanced materials.
With the digital era, you can achieve fluid and dynamic forms detached from the serial industrial order of the 20th century and from the aesthetic of post –Bauhaus.
Digital Cocoon acknowledges its own iconic status and expresses its own poetic representation.